Tortorella featured in The Savvy Designer's
Guide to Success —
Ideas and tactics for a killer career by Jeff Fisher
North Canton, OH: Neil Tortorella is prominently
featured in the new book, The
Savvy Designer’s
Guide to Success: Ideas and tactics for a killer career, by Portland,
Oregon-based identity designer, Jeff Fisher. In the work, Neil shares his
experiences, insights and anecdotes about 
working as an independent graphic
designer and marketing consultant.
A somewhat irreverent look at
the business of graphic design, the book is based on the author’s mantra
of “it’s better
to be a smart-ass than a dumb ass.” Much of the text is from Fisher’s
own perspective on the industry after over 25 years as a graphic designer,
much of that time as the Engineer of Creative Identity for his own firm Jeff
Fisher LogoMotives.
The HOW Design Books offering also contains anecdotes
and career lessons from individuals such as Milton Glaser, Clement Mok, Jack
Anderson, Art Chantry, Genevieve Gorder, Nigel Holmes, Jennifer Morla, Peleg
Top, Ellen Shapiro, Petrula Vrontikis and nearly 100 other industry professionals.
Ilise Benun,
marketing expert and author of the books Self-Promotion Online and Designing
Websites for Every Audience, wrote the foreword of the book. Ms. Benun is
also a client of Tortorella Design.
Along with Neil, fellow Creative Latitude members featured in the book include
Habib Bajrami, Christopher Gee, Von Glitschka, Nigel Gordijk, Chuck Green,
Karen
Larson,
Morgan Mann,
John McWade, “Cat” Morley, Martha Retallick, Valarie Martin Stuart,
Travis Tom, an John Wingard.
You may order your very own copy of The Savvy Designer’s Guide to Success through all international Amazon.com sites. The book is also available on the shelves, or through special order, at most bookstores.
Neil is a veteran graphic designer and marketing consultant with over 30 years' experience in developing identities, collateral and web solutions for small business and nonprofit organizations. Based in Northeast Ohio, Tortorella Design has received numerous awards for design excellence. He can be reached at 330.305.1554 or by email by clicking here.
In addition, Neil is a co-founder and management team member of Creative
Latitude: A worldwide community that unites various creative disciplines
for collective promotion, education and ethical business practice.
