Tortorella design completes development of Marketing Mentor.com — A lifeline for the marketing challenged
North Canton, OH: Tortorella Design has recently
completed development of www.marketing-mentor.com for noted author and self
promotion guru, Ilise Benun. The new
web site is the foundation for her one-on-one coaching program for
independent professionals.
Through the Marketing Mentor
program, Ms. Benun and her team help small business owners and independent
professionals grow their businesses, get more clients and make more money.
The 6-month Marketing Mentor program is customized for each client and provides
expert, action-oriented advice on self promotion, such as how often to follow
up, what to do when prospects won't respond and how to get comfortable at
networking (especially when you're not a people-person). But the essential
element of the Marketing Mentor program is accountability; clients will never
again be able to put their self promotion on the back burner.
"If you haven't developed the inner discipline to do your marketing," says
Benun, "you need to become accountable to another person." My goal
is to teach these skills, then get out of the way so my client can grow their
business."
The structure is simple: each client receives a half hour phone consultation
(via telephone, email and instant messaging) with their mentor every week for
6 months, plus unlimited email access in between. The client-mentor relationship
begins by setting a few realistic and quantifiable goals such as "get 3
new clients by May" or “get my web site up." Once a plan is established.
it is implemented, step-by-step, task-by-task, to achieve the goals.
The Marketing Mentor web site offers a wealth of useful links and resources for
those seeking to increase their marketing and promotional efforts. It also describes
in detail how the program works and offers several success stories about the
program in action.
Ilise Benun is the author of "Self-Promotion Online" and "Designing
Web Sites for Every Audience and has been teaching people to promote themselves
and their services since 1988. She has been self-employed for all but 3 years
of her working life.
Benun’s articles have been published in national magazines such as Inc.
Magazine, HOW Magazine, Nation’s Business, Self, Essence, Crains New York
Business, and Working Woman.
She is a sought-after speaker and has conducted marketing workshops for international
organizations, including International Association of Business Leaders, Registered
Graphic Designers of Ontario, Fox Valley Ad Club (WI), AIGA (several local chapters),
Graphic Artists Guild (several local chapters), the HOW Design Conference, NYU
Entrepreneurship Summit, the American Marketing Association, the National Association
of Women Business Owners, the Family Business Council, the Usability Professionals
Association, and the 92nd St. Y.
Neil is a veteran graphic designer and marketing consultant with over 30 years' experience in developing identities, collateral and web solutions for small business and nonprofit organizations. Based in Northeast Ohio, Tortorella Design has received numerous awards for design excellence. He can be reached at 330.305.1554 or by email by clicking here.
In addition, Neil is a co-founder and management team member of Creative
Latitude: A worldwide community that unites various creative disciplines
for collective promotion, education and ethical business practice. The site
is located at:
www.creativelatitude.com
