We selected a final design direction that used elements from both A & B. The design fulfills the goals by setting MCS apart from the competition through a unique site layout and color palette that's memorable within the industry. Navigation is simple and intuitive. The phone number, email address and videos page link are prominent throughout the site.
The site launched in June, 2004 and by July the site's traffic had doubled with several referrals coming from various search engines.
