





Feel free to use any of these articles on your site. I do ask that you add the following:
© Neil Tortorella, Tortorella Design
www.tortorelladesign.com
I'll be happy to send you a bio blurb, if needed. Also, I'd appreciate it if you would email me with a URL where you post any articles. I try to keep track of this stuff.
Also, for more of my writings, check out my blog —
Inside the Marketing Mind
Thoughts, ideas and resources for getting
the word out – especially
for independent professionals and small businesses.
How
do you Rate?
Figuring your real hourly rate
Here
now. There tomorrow – Moving your business to the next level.
10
Tips to Jump Start Your Marketing
Finding
your Muse
Doing
your homework
The
question of confidence
Expand
your [marketing] horizons
The
brouhaha of business budgeting
The
problem with self promotion
Becoming
a full-fledged ad agency
Landing a design job without a design-specific education
The problem with spec work revisited
Figuring
fees for logo design
More
on Sales: The Cycle of the Sale
Grab
yourself a ticket out of no brand's land.
Sales
Planning For Fun and Profit - Or, How I built my practice by playing dialing
for dollars
A Capital Defense - Finding startup capital for your practice
Starting a creative practice with a degree ... but no experience
The Marketing Mentor: an interview with Ilise Benun
Book Review: Designing Websites://For Every Audience
Getting the most from a design audit
Know Thy Audience: Marketing Research for the Independent Graphic Designer
Registering trademarks and logos
