Monday, July 06, 2009

Jumping On The Twitter Bandwagon

I jumped on the Twitter bandwagon just a few months ago. Like many, I didn’t get it. I didn’t really care that so and so was eating a ham sandwich or that what’s his name was watching this or that on television. But, as I followed more folks, I came to see some real value to help keep one on the radar screen.

With something along the lines of five to ten thousand people joining Twitter each day, there’s a lot of opportunity to get the word out, learn some new, useful stuff and meet some interesting folks as well. Plus, Twitter can give you pretty easy access to high-profile people in or out of your current marketing arena. It a great way to connect on a personal audience with a larger audience to share thoughts, ideas and resources. Also, you can post tweets from your mobile phone.

Before you take the plunge, it’s a good idea to poke around and get a feel for things. You’ll want to get a handle on tweetspeak too. Here’s a link on Mashable to get you started. They also cover 99 Essential Twitter Tools and Applications.

At first, I tweeted from Firefox using Twitter’s plain ‘old interface. Then I tried Power Twitter. Neither one really yanked my chains. Then I discovered TweetDeck. TweetDeck lets you post and reply to tweets, retweet, conduct searches, filter tweets, create groups and more. Swell stuff. It’s an Adobe AIR desktop app and really enhanced the whole Twitter experience for me. Here’s a good tutorial for getting up to speed with TweetDeck.

As with all things marketing, it’s good to have a plan and a strategy. Give some thought as to what you’re trying to accomplish. Perhaps it’s to connect with some movers and shakers in your industry and niche. Your goal might be a speedy way to communicate new offers or services. Lots of tweeples use Twitter as p.r. distribution vehicle by sharing links to their articles, news releases, events, etc. For others, it’s simply a way to keep their visibility up by tweeting and retweeting links to useful stuff for their followers.

Speaking of followers, it’s important to remember that Twitter isn’t about sheer numbers. It’s more a quality than quantity thing. It’s also not about direct selling. People tend to find that annoying. Consider it a marketing tool, not a sales too. They’re different things.

As I mentioned, I’m still a Twitter newbie. Here are my plans:
  • Identify movers and shakers and follow them.
  • Follow friends, business associates, clients, colleagues, writers & reporters
  • Check out who they’re following to see if there might be some good connections.
  • Set up a file of useful, relevant links and resources for future tweets
  • Use TweetDeck to scan tweets and retweet interesting tweets (Boy, was there a lot of “tweet” in that line or what?)
  • Use TweetDeck to post to both Twitter and Facebook
  • Try to find that app that also posts tweets to LinkedIn
  • Use TweetLater or other app to schedule tweets for down the road
  • Add a link to my Twitter account in appropriate locations
Lather, rinse, repeat.

Next up – Facebook.

Labels: , , ,

Bookmark and Share
posted by Neil at 12:09 PM 0 comments