Recap of Low & No Cost Marketing Presentation
Last night’s South Florida Freelance Network presentation – Low & No Cost Marketing: Tools, Tactics & Techniques for Success – went pretty well. I’m happy to report that not a single rotten tomato was tossed. Gatsby’s, in Davie, FL, is a great venue and Vanessa was a darling hostess. Our dedicated server, Kristen was excellent, as well.
I covered a variety of topics you can find within the archives of Inside the Marketing Mind. The main point was that it doesn’t take a boat load of dough to get the word out and position yourself as the “go-to” expert within your niche. What it does take is savvy, time and dedication.
Here’s a quick recap:
Avoid these common marketing mistakes:
• Not doing anything
• Not understanding your audience and focusing on their needs
• Not having a plan
• Not focusing on a niche or specialty
• Not actively marketing when you’re at your busiest
• Nervous rabbit syndrome – trying this and that, but not giving any one activity enough time work ... or not work
• Not understanding that marketing takes time
• Not having a referral system in place
• Not marketing to current clients
• Not leveraging the power of your business and personal network
• Forgetting that even though you’re a designer, web developer, writer, photographer, etc., you’re really in the business of marketing. You need to be your own best client
The second half of the presentation focused on an how to implement an assortment of low and no cost marketing techniques. Some of them are:
• Editing down your portfolio to include your best work, but also the kind of work you want to get.
• Direct mail with a solid primary offer and secondary offer
• Having an information-packed, search engine optimized website
• Using blogs & social media
• Building a media list & developing a press kit
• Writing news releases, tip sheets & articles
• Generating interview inquiries and speaking engagements
• Networking the right way
I’ll be presenting Low & No Cost Marketing again on Tuesday, November 3, 2009 at the Margate Community Center as part of our Broward SCORE Workshops Program. Click here for information about the event. If you can’t attend, feel free to email me and request a copy of the presentation notes.
I covered a variety of topics you can find within the archives of Inside the Marketing Mind. The main point was that it doesn’t take a boat load of dough to get the word out and position yourself as the “go-to” expert within your niche. What it does take is savvy, time and dedication.
Here’s a quick recap:
Avoid these common marketing mistakes:
• Not doing anything
• Not understanding your audience and focusing on their needs
• Not having a plan
• Not focusing on a niche or specialty
• Not actively marketing when you’re at your busiest
• Nervous rabbit syndrome – trying this and that, but not giving any one activity enough time work ... or not work
• Not understanding that marketing takes time
• Not having a referral system in place
• Not marketing to current clients
• Not leveraging the power of your business and personal network
• Forgetting that even though you’re a designer, web developer, writer, photographer, etc., you’re really in the business of marketing. You need to be your own best client
The second half of the presentation focused on an how to implement an assortment of low and no cost marketing techniques. Some of them are:
• Editing down your portfolio to include your best work, but also the kind of work you want to get.
• Direct mail with a solid primary offer and secondary offer
• Having an information-packed, search engine optimized website
• Using blogs & social media
• Building a media list & developing a press kit
• Writing news releases, tip sheets & articles
• Generating interview inquiries and speaking engagements
• Networking the right way
I’ll be presenting Low & No Cost Marketing again on Tuesday, November 3, 2009 at the Margate Community Center as part of our Broward SCORE Workshops Program. Click here for information about the event. If you can’t attend, feel free to email me and request a copy of the presentation notes.
Labels: low cost marketing, neil tortorella, p.r. marketing, tools
