Hot Off The Press!
Well, it’s not really hot ... and it’s not really off the press. It’s an e-book I’m just finishing up – Marketing Tune Up: A Turnkey Guide For Creating and Implementing Your Marketing Plan. Actually, this little tome was started a while back, but then all that life and work stuff got in the way.
Marketing Tune Up, affectionately nicknamed MTU, is a fun-to-read discourse about the ins and outs of writing, and actually putting to
good use, your marketing plan. There’s nary a drivel of dry and droll marketing speak. What is contained within its pixeled pages are tried and true tactics and techniques to get your name out there, get the phone ringing and the inbox jingling. Okay ... enough with the alliteration.
This is a 75+ page beta version I’m putting out there at roughly half what it will sell for as version 2. I’d appreciate your thoughts, insights and suggestions for inclusion in the next version. If you’d like to email me some of your successful marketing activities, I’ll include them in the next version along with a credit line and a link to your site or blog.
Here are some of the topics covered in MTUv1:
Creating Your Marketing Plan:
You can read more about MTU here. If you’d like to cut to the chase and skip the descriptive stuff, you can use the button below to place your order.
Marketing Tune Up, affectionately nicknamed MTU, is a fun-to-read discourse about the ins and outs of writing, and actually putting to
good use, your marketing plan. There’s nary a drivel of dry and droll marketing speak. What is contained within its pixeled pages are tried and true tactics and techniques to get your name out there, get the phone ringing and the inbox jingling. Okay ... enough with the alliteration.This is a 75+ page beta version I’m putting out there at roughly half what it will sell for as version 2. I’d appreciate your thoughts, insights and suggestions for inclusion in the next version. If you’d like to email me some of your successful marketing activities, I’ll include them in the next version along with a credit line and a link to your site or blog.
Here are some of the topics covered in MTUv1:
Creating Your Marketing Plan:
- The Components of a Marketing Plan
- The Four “Ps” of Marketing
- Conducting A Competitive Analysis
- Conducting A SWOT Analysis
- Marketing Objectives & Action Plans
- Branding & Positioning
- Creating A Budget
- Developing Your Marketing Calendar
- Advertising
- Direct Mail
- The Web
- Blogs
- E-Newsletters
- Online Forums & Discussion Groups
- Search Engine Keyword Advertising
- Banner Ads
- Print Collateral Materials
- Public Relations
- Press Kits
- Press & News Releases
- Writing Articles
- Tip Sheets
- Interviews
- Speaking Engagements
- Seminars & Workshops
- Networking
- Generating Referrals
- Building Buzz
You can read more about MTU here. If you’d like to cut to the chase and skip the descriptive stuff, you can use the button below to place your order.
Labels: e-book, ebook, marketing, marketing plan, marketing planning, neil tortorella, p.r., promotion, public relations, self promotion
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