An easy p.r.tactic to get your name in print
So maybe you’re not quite ready to jump in and whip up a full blown article to submit to a publication. Perhaps it’s been a bit dry on the news front and there’s nothing to newsy for a release. Fear not! You still may be able to get your moniker in print.
How? Maybe you’re not a writer yet, but you can read and that’s a good start. Swing over to your favorite magazine seller and pick up some trade press that your clients and prospects are likely perusing. Read any articles in those pubs that yank your chains? Read something you wholeheartedly agree with? How about something you disagree with or maybe something that’s just plain dead wrong? Fire up that word processor and make your opinion known with a handy dandy Letter to the Editor.
The Letters to the Editor section of many publications has a high readership rate. They’re typically short, sweet and to the point, so you don’t need to worry about laboring over a hot keyboard writing one. Also, you’ve got a ready made topic to tout about.
The trick with Letters to the Editor (and there’s always a trick) is to have a valid point and introduce things with a line about your qualifications to comment. For instance, let’s say you’re a graphic designer and you’re writing a letter about an article you just read about low ball logo design (always a hot topic). You might write something like:
As a graphic designer with over 30 years experience in the field, I found your article, “Get a logo for a buck and a quarter” offensive, to say the the least.
Yada, yada, yada. You get the idea. Sign off with your name, company name, title and location. Some pubs will print it all. Others may only print your name and location. But hey, nothing ventured, nothing gained.
Before you start banging things out on the ‘ole keyboard, give your position some quality thought. Be sure what you write is clear, factual and makes sense. Try to be succinct.
If you write something perspicacious (and don’t use words like that), in favor or against, odds are it will be picked up. If it's particularly insightful, it will help to establish you as an expert. Even better than immortalizing your name in print, some prospects might just Google up your site and contact you for more info about how you do that thing you do.
How? Maybe you’re not a writer yet, but you can read and that’s a good start. Swing over to your favorite magazine seller and pick up some trade press that your clients and prospects are likely perusing. Read any articles in those pubs that yank your chains? Read something you wholeheartedly agree with? How about something you disagree with or maybe something that’s just plain dead wrong? Fire up that word processor and make your opinion known with a handy dandy Letter to the Editor.
The Letters to the Editor section of many publications has a high readership rate. They’re typically short, sweet and to the point, so you don’t need to worry about laboring over a hot keyboard writing one. Also, you’ve got a ready made topic to tout about.
The trick with Letters to the Editor (and there’s always a trick) is to have a valid point and introduce things with a line about your qualifications to comment. For instance, let’s say you’re a graphic designer and you’re writing a letter about an article you just read about low ball logo design (always a hot topic). You might write something like:
As a graphic designer with over 30 years experience in the field, I found your article, “Get a logo for a buck and a quarter” offensive, to say the the least.
Yada, yada, yada. You get the idea. Sign off with your name, company name, title and location. Some pubs will print it all. Others may only print your name and location. But hey, nothing ventured, nothing gained.
Before you start banging things out on the ‘ole keyboard, give your position some quality thought. Be sure what you write is clear, factual and makes sense. Try to be succinct.
If you write something perspicacious (and don’t use words like that), in favor or against, odds are it will be picked up. If it's particularly insightful, it will help to establish you as an expert. Even better than immortalizing your name in print, some prospects might just Google up your site and contact you for more info about how you do that thing you do.
