Joint ventures for fun and profit

Here’s an idea to expand your marketing base quickly - Joint marketing & promotion ventures. Find some folks with complementary services and whip up a promo piece that promotes both, or several of you.

For instance, a designer might buddy up with a writer and a photographer to do a series of postcards. The shooter supplies some nifty images. The designer supplies a killer layout. The writer supplies the perfect prose. If they’re really savvy, they’ll include a printer in the deal and trade off the printing costs.

But wait! There’s more! Don’t just stop there. Odds are you’ve got a list of contacts and prospects. If you don’t, it’s time to start putting one together, but that’s a subject for another post. Pool your list with your cohorts for the mailing. It’s an easy way for everybody involved to increase their marketing reach quick as a jack rabbit after a trip to Starbucks®.

Don’t forget to follow up by phone a few days later. To make it more manageable, consider sharing your list’s contact numbers and divvy up the calls.

Looking for your help

I'm working on several new articles and would like to enlist your help and feedback. With your permission, your answers and comments will be linked to your site.

1. Do you have a formal, written marketing plan in place?
   
2. What is your biggest marketing challenge?
3. What's worked well?
4. What hasn't worked?
5. How often do you perform a marketing or promotional activity?
6. What is your industry?

You can either post here or feel free to email me at neil@tortorelladesign.com with your thoughts and comments.

Thanks in advance for your help.