Marketing Tune Up Kit
I've been working on packaging my marketing consulting service – Marketing Tune Up – into a stand alone "kit," of sorts. I'm at the stage where some feedback would be a nifty idea.
The kit will contain several elements to get the marketing and budget-challenged out there up to speed with a minimum of fuss. Here's what I'm planning to include:
Marketing Plan Template
This is an annotated template that includes sections for the Executive Summary, Current Situation, Competition, Target Audience, Objectives, Strategy, Action Plans, Budget and Calendar. Combined with the other elements in the kit, all one needs to do is pretty much fill in the blanks.
Current Situation Analysis
This is a questionnaire that helps focus where folks are at and how they got there. It also includes a snapshot of the marketing environment, product/service offerings and such.
Competitive Analysis
This is another questionnaire, along with a set of resources and methods to find out what the competition's up to and how to manage that information.
Target Market Analysis
This is where folks will learn how to research their prospects and profile their typical best client.
SWOT Analysis
A SWOT Analysis shows the business' strengths, weaknesses, opportunities and threats. It's a good way to get a handle on what one's got going for them and what might make the foundations crack a bit.
Marketing and Public Relations Tactics
This will be a description of various methods to get the word out. It will also include plusses and minuses for each and ways to maximize on the efforts while conserving budget.
I'll also be including some of my calculators and spreadsheets.
The kit is essentially the stuff I use for my clients in one handy folder. I know there's a lot of independents and small business out there who don't have the cash to rent me personally. I thought this would be a good way for them to get their marketing into shape without breaking the bank. My consulting service is $1500 for the whole enchilada and $750 for the low-cal version. I'm planning to offer the kit for $79.99.
I'll be interested to hear your feedback on whether you think this is a worthwhile endeavor and if the price is right.
Thanks!
The kit will contain several elements to get the marketing and budget-challenged out there up to speed with a minimum of fuss. Here's what I'm planning to include:
Marketing Plan Template
This is an annotated template that includes sections for the Executive Summary, Current Situation, Competition, Target Audience, Objectives, Strategy, Action Plans, Budget and Calendar. Combined with the other elements in the kit, all one needs to do is pretty much fill in the blanks.
Current Situation Analysis
This is a questionnaire that helps focus where folks are at and how they got there. It also includes a snapshot of the marketing environment, product/service offerings and such.
Competitive Analysis
This is another questionnaire, along with a set of resources and methods to find out what the competition's up to and how to manage that information.
Target Market Analysis
This is where folks will learn how to research their prospects and profile their typical best client.
SWOT Analysis
A SWOT Analysis shows the business' strengths, weaknesses, opportunities and threats. It's a good way to get a handle on what one's got going for them and what might make the foundations crack a bit.
Marketing and Public Relations Tactics
This will be a description of various methods to get the word out. It will also include plusses and minuses for each and ways to maximize on the efforts while conserving budget.
I'll also be including some of my calculators and spreadsheets.
The kit is essentially the stuff I use for my clients in one handy folder. I know there's a lot of independents and small business out there who don't have the cash to rent me personally. I thought this would be a good way for them to get their marketing into shape without breaking the bank. My consulting service is $1500 for the whole enchilada and $750 for the low-cal version. I'm planning to offer the kit for $79.99.
I'll be interested to hear your feedback on whether you think this is a worthwhile endeavor and if the price is right.
Thanks!
