The system works!
A couple of posts ago, I wrote about the value of keeping in touch. I was delighted to receive the following note from Nigel Gordijk yesterday. Nige is the Chief Cook, Bottle Washer and Master Designer at the helm of Common Sense Design in Brighton, England (soon to be based near Toronto, Canada). He’s also my Creative Latitude coconspirator. Here’s what Mr. G. wrote:
“I read your latest blog piece about keeping in touch with clients. I sent my Christmas cards out last week and the next five days flooded me with meetings with clients I haven't spoken to in months! Thousands in billings that will keep me busy to the end of February!”
Ha! And you thought I was just writing all this for my health. Not so. This stuff is tried, tested and true. It just plain works.
Think about Nigel’s effort for a moment. Some holiday cards, a bit of postage and a short walk to the mail box. How much could that cost? Twenty bucks (or in Nigel’s case, roughly 10.40 pounds sterling)? It was probably a lot less. Yet, this small marketing task will reap in thousands for the designer. Not a bad return on investment.
With the holiday season upon us for many folks, considered picking up the phone, sending a card or gift or getting together with some people you haven’t heard from in a while. You might just find yourself in the same position as Nigel and scheduling work months in advance. A wee bit of reaching out might just prove to be the best gift you can give yourself for the holidays.
“I read your latest blog piece about keeping in touch with clients. I sent my Christmas cards out last week and the next five days flooded me with meetings with clients I haven't spoken to in months! Thousands in billings that will keep me busy to the end of February!”
Ha! And you thought I was just writing all this for my health. Not so. This stuff is tried, tested and true. It just plain works.
Think about Nigel’s effort for a moment. Some holiday cards, a bit of postage and a short walk to the mail box. How much could that cost? Twenty bucks (or in Nigel’s case, roughly 10.40 pounds sterling)? It was probably a lot less. Yet, this small marketing task will reap in thousands for the designer. Not a bad return on investment.
With the holiday season upon us for many folks, considered picking up the phone, sending a card or gift or getting together with some people you haven’t heard from in a while. You might just find yourself in the same position as Nigel and scheduling work months in advance. A wee bit of reaching out might just prove to be the best gift you can give yourself for the holidays.
1 Comments:
Super advice Neil. Every other month I make a list of who I have not heard from and make the call. It always bring in business.
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