Joint ventures for fun and profit
Here’s an idea to expand your marketing base quickly - Joint marketing & promotion ventures. Find some folks with complementary services and whip up a promo piece that promotes both, or several of you.
For instance, a designer might buddy up with a writer and a photographer to do a series of postcards. The shooter supplies some nifty images. The designer supplies a killer layout. The writer supplies the perfect prose. If they’re really savvy, they’ll include a printer in the deal and trade off the printing costs.
But wait! There’s more! Don’t just stop there. Odds are you’ve got a list of contacts and prospects. If you don’t, it’s time to start putting one together, but that’s a subject for another post. Pool your list with your cohorts for the mailing. It’s an easy way for everybody involved to increase their marketing reach quick as a jack rabbit after a trip to Starbucks®.
Don’t forget to follow up by phone a few days later. To make it more manageable, consider sharing your list’s contact numbers and divvy up the calls.
For instance, a designer might buddy up with a writer and a photographer to do a series of postcards. The shooter supplies some nifty images. The designer supplies a killer layout. The writer supplies the perfect prose. If they’re really savvy, they’ll include a printer in the deal and trade off the printing costs.
But wait! There’s more! Don’t just stop there. Odds are you’ve got a list of contacts and prospects. If you don’t, it’s time to start putting one together, but that’s a subject for another post. Pool your list with your cohorts for the mailing. It’s an easy way for everybody involved to increase their marketing reach quick as a jack rabbit after a trip to Starbucks®.
Don’t forget to follow up by phone a few days later. To make it more manageable, consider sharing your list’s contact numbers and divvy up the calls.
4 Comments:
I tend to market my Web design services to startups and small companies, but I've collaborated with a copywriter, branding specialist and photographer so that we can promotoe our services to arts-related organisations. In this case, collaborating has enabled us to market ourselves to a different niche.
That's excellent, Nigel.
I've found co-marketing also enables a one-person shop to compete with the bigger guys.
One of my group's marketing efforts is positioning the group as being able to offer the same services as the bigger guys, without the overhead and usually at a better rate.
Plus, we tend to be much more responsive to client needs and requests because we don't have the management layers that larger firms, and their clients. often contend with.
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I'm really enjoying my collaboration with a news editor. She does the copy for her P.R. clients, I do the design.
I'm also looking into doing some bartering for services as a marketing tool. Could be interesting if it works.
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