This started out in the plural tense,
with a lot of “corporate speak.” After looking it over, I decided that it just
wasn’t me. Since I’m an individual practice, the “we” had to go. The “corporate speak” was axed as well, since using a bunch of big words generally just clouds the message. With that said, here’s some background.

Tortorella Design started in 1986 in an effort to provide solutions to business marketing and communication problems. Prior to that, I worked as both a photographer and a freelance graphic designer. I also held a few corporate and ad agency positions prior to going it alone.

I believe well thought out design helps to solve marketing and communication problems and that graphic design must go beyond simple decoration to provide a higher level of functional value. I believe in gaining a solid understanding of my clients’ company and their marketing environment in order to develop a design solution that works hard and provides value. I believe in asking questions, probing the issues and looking from different points of view.

The solutions may take the form of a brochure, a website, a company sponsored publication, direct response packages, corporate identity program or a combination of media to achieve the necessary result. I believe that action must be based on facts, not just whims or personal likes and dislikes.

Ultimately, the audience must be served by providing quality information in a clear and memorable manner.

* If you’re into awards, here’s a listing of awards won by Tortorella Design.